JURNAL

ISSN : 2339 - 1278

Akademi Manajemen Administrasi Yogyakarta

Jl. Brawijaya No. 101, Ring Road Selatan, Yogyakarta

E-mail : [email protected]
Fax/Telp. (0274) 2818878

Detail Jurnal

ANALISIS KEPUASAN KONSUMEN TERHADAP PELAYANAN RUMAH SAKIT UMUM SWASTA DI TEMANGGUNG

Volume :Volume 12 Nomor 1
Penulis : Dedi Prayitno
Kategori : Manajemen
Baca : PDF
Unduh : Download

Consumer satisfaction is a significant important factor to be taken into account. which will provide a competitive advantage for the company. Likewise with the Private Public Hospital in Temanggung. This research was conducted to analyze how customer satisfaction after receiving the performance of Private Public Hospital in Temanggung, what attributes were the most satisfying and did not satisfy consumers and whether there were differences in the level of satisfaction / dissatisfaction of consumers based on the characteristics of the respondents.

Measurement of consumer satisfaction by comparing expectations with performance. If performance equals or exceeds means consumers are satisfied and vice versa if performance is lower than expectations of dissatisfied consumers. The measured expectations and performance are the overall components of the service quality model which includes 5 dimensions, namely tangibles, reliability, responsiveness, assurance and emphathy.

The test method was carried out by the Wilcoxon Rating Test. The test results obtained a total significance of 0,000 and on each attribute 0,000 means that there is a difference between expectations and performance or consumers are not satisfied with the Private Public Hospital in Temanggung. There are no attributes that are most satisfying to consumers while the least satisfying services are in accordance with the time set and the alertness of nurses to handle patient complaints. Kruskal Wallis One Way Variable Analysis was conducted to examine differences in satisfaction / dissatisfaction rates based on gender, occupation, income level and education level. The test results obtained a significance of less than 0.05 which is required so that it can be stated that there are differences in the level of consumer dissatisfaction based on the characteristics of the respondents which include gender, occupation, income level and education level.

The results of the study are expected to be the input of management in particular to further improve their performance and should be able to provide appropriate services that can meet the satisfaction of each consumer based on their characteristics.

Search